Grace Beverley: The 26-Year-Old Who Built a ₹700 Crore Wellness Empire
In the fast-paced era of Instagram influencers, sustainable fashion, and wellness startups, Grace Beverley has become a global name. From Oxford University student to self-made millionaire, she turned her fitness passion into two thriving brands—TALA and SHREDDY. Her journey blends entrepreneurship, eco-friendly innovation, and female leadership, inspiring millions worldwide.
Grace Beverley’s Inspiring Journey
Born in 1997 in London, Grace first gained fame as a fitness YouTuber and Instagram creator, sharing workout routines, healthy lifestyle tips, and university life experiences. While studying music at Oxford, she grew a loyal online community of young women seeking authentic motivation. But Grace’s ambitions went far beyond influencer marketing—she wanted to create brands that would stand strong without her constant presence.
How TALA & SHREDDY Became Global Success Stories
In 2019, Grace launched TALA, a sustainable activewear brand disrupting the sportswear industry. By using upcycled fabrics, bamboo textiles, and inclusive sizing from XS to 4XL, TALA sold out its first collection in just 30 minutes. Today, the brand is valued at over ₹400 crore and is a favorite among Gen Z and millennial shoppers who value ethical fashion.
Before TALA, Grace created SHREDDY, a women-focused fitness and wellness app offering customized workouts, meal plans, and online community support. Its recurring subscription model and international user base make it a rare success in the fitness tech industry.
Why Grace Beverley Stands Out
While many influencers rely solely on brand sponsorships, Grace built independent, revenue-generating companies. She champions vegan production, transparent supply chains, and data-driven business strategies. Her achievements have earned her a spot on Forbes 30 Under 30, BBC 100 Women, and The Times’ Top Female Entrepreneurs list. In 2021, her book Working Hard, Hardly Working topped the Sunday Times Bestseller chart, blending work-life balance, productivity, and mental wellness.
Business Lessons from Grace Beverley
Grace proves that authentic storytelling builds brand loyalty, sustainability can be both profitable and scalable, and personal branding can launch successful products faster. By combining creativity with analytics, she scaled her companies to a combined valuation of ₹600–₹700 crore. Her empire thrives not only on innovative products but also on community-driven marketing, real customer feedback, and inclusivity a formula that continues to dominate the global wellness and fashion market.
